Wednesday, October 27, 2010

Pick a number between 1 and 7547-NB


Really, who could choose just one?  I am woman who wears mostly black, because it's easier / faster to get dressed in the morning with less choices.  

I am an artist, I LOVE colors (and paint,but that's a different blog).  I love how they interact with each other, enhance and speak to you.  I love the psychology of color (tired? cranky? find some pink, cold?  sit in a sunshine yellow room, studying?  green walls are best) 

So you can see the problem, what color to choose from a fan of a zillion, bright, beautiful choices?  Orange?  Yellow, Red, Green, Blue?  Black? It’s one of the most fun tasks and the one of the hardest for me.  

We have come to the point where we need to pick a color for the new 2011 LATCH manual (due back from the printer in January!).   How exciting is that!? 

We started the manual April 2010, and it is indeed a team project.  There are hours and hours of research, and more research.  Long days, small delays. One answer to a question will invariably lead to another question and then another.  You would be amazed at how many people work together to bring the child passenger safety community the best / latest/ most up-to-date material available.  Right now we are knee deep in writing, gathering final information, illustrations and pulling it all together.  We have a printer date / deadline to meet, and it looks like it’s going to be the usual late night and weekend duty to pull it together in time. 

There is a lot of discovery, a lot of stress, a lot of love and pride-for-what-we-do, that goes into publishing a new LATCH manual edition. And there is even some fun. 

Even after 26 years of graphic design, I still get a thrill picking out a cover color.  One of the perks of this project for sure. 

A few weeks ago we three (Deborah, Denise and me) met at Deborah’s and a cover color was chosen. No dark back room, no secret knock, just a lovely lunch, a Pantone book  (printers ink swatches), and a bit of socializing.  It didn't take us long to all agree.

So what color is the manual this year?

My lips are sealed.  (for now anyway).  But here's a hint—it's one of the swatches between 1 and 7547. 

N